Tuesday, 31 March 2015

Choices, their exercising and their limitations



Every decision in life involves making choices. If one were a woman, making choices to take decisions not only become important, but also become a catalyst for reflection. 

There are a lot of boundaries that are involved, with the differentiating line between right and wrong getting thinner when it comes to women and their presence in our society. But there are some aspects that are common – right as well as wrong – between choices that women and men take, or need to take. 

As necessary and relevant as it is to be a women’s rightist in a patriarchal society, it’s also equally relevant to not substitute feminism with misandry. To quote a cliché, the world is two halves composed of yin and yang, unimaginable as an entity in the absence of one or the other. As such, while it’s perfectly justified to clamour for equality for women, it doesn’t have to be that equality for women is substituted for pulling men down. Society doesn’t need such glaringly ironic contradictions. 

In continuance with this facet, it also needs to be reminded that cheating, whether a man cheats on a woman or whether a woman cheats on a man is wrong; any which way one looks at it, or prefers to look at it. It’s not a display of modern thought process or stepping away from expected practices, but a sheer disrespect of one party towards the other, not to mention an abject abusing of trust. 

The existing state-of-affairs is such that a man’s treated as scum when his wandering eye becomes obvious. If truly there has to be empowerment, there has to be acceptance of a man’s choice to have a physical relationship outside marriage instead of coming at him with all guns blazing. 

Likewise, with regard to man engaging in a physical relationship before marriage, feminism also means extending a simple courtesy of not gagging the man in question and holding him to marriage or worse yet, labelling him as a sexual offender. For, having a physical relationship before marriage was his choice as much as it a woman’s to accept it at that time and enter into it, with her eyes wide open. And unequivocally, the same rationale applies – and needs to apply – to women as well.

But having said so, in utmost truth, a deprecatory attitude towards women vis-à-vis men is largely prevalent in any society – be it progressive or traditional. And as regards empowerment is concerned, the trait isn’t about choosing to cheat or adopting an attitude of superiority over any relationship practice, distinguishing men and women. But is rather about taking a decisive stance against the person who chooses to cheat in case of the former, and not judging the ones who choose to lead their personal lives in a particular way in case of the latter.

Sunday, 29 March 2015

Online Shopping: Enriching the Shopping Experience



Ever since I got to know about Flipkart.com, about six years ago, I have been shopping with them for most parts. Previously, it used to be for books, given the site’s initial focus towards the domain. However, in the past two years, I have come to rely on the e-commerce portal as a one-stop destination for every shopping aspect needing to be covered. From MP3 players to tablets, I have used Flipkart.com and have never once been left disappointed. 

In comparison with my awareness about Flipkart’s presence, the existence of 27coupons.com has been far newer, though no less significant. It did take me sometime to understand how the system worked but once I got the hang of it, utilising it came to be quite seamless. Needless to say, it was also natural to pass the information along to friends and family. 



When it comes to carrying out shopping activities through online portals, more than convenience it’s the element of doubt that shrouds every transaction. Irrespective of whether websites offer cash-on-delivery, Flipkart was amongst the earliest to have both cheque and cash-on-delivery as payment options, people still worry about the various aspects that can go wrong than consider about the equally varied facets that can turn out to be perfect. 

Even with the incentive of getting quality goods at reduced prices – economics as a subject in college always comes in handy in this regard – there are many, who fear to explore the realm of e-commerce. Additionally, there are some who tend to cross the boundary of over-cautiousness advocating near-and-dear ones as well to not try the possibility of e-shopping over conventional shopping paradigm. 

This is why making use of sites like 27coupons alongside using recognised e-commerce web portals like Flipkart is worthwhile. For, they not only help minimise the worry that many potential customers tend to have about them incurring more than financial losses, but also help pass the message across that e-commerce and e-shopping is the right way to go forward in a developing economy like ours. 

The coupons and offers provided aren’t tactics to hoodwink any customer – existing and/or potential – but are bona fide and straightforward means to secure the relationship ties between the ‘business enterprise’ and the ‘shopper’ more strongly. In that 27coupons can be regarded as a bridge of sorts, enabling both parties to mutually benefit, in a better manner. The transparency of the potential transaction is made clear right at the outset, leaving no customer in any doubt about any dealing standing to take a turn for the worst. 

Beyond words and explanations however, there’s the definitiveness of actions taken going by the phrase of ‘nothing ventured, nothing gained.’ Trying out e-commerce websites for the first time, and exploring the various developments that come off it – including bonuses offered by 27coupons – is an element of shopping that everyone needs to experience for oneself. There aren’t enough words to describe the feeling of empowerment that comes with it and the satisfaction gained when all shopping is completed with just one-click.

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